If there’s any promotional product that makes your brand the life of the party, branded coolers and insulated bags are it! Whether you use these branded best sellers as new hire gifts, client incentives, company events, or company holiday gifts, you can bet these custom coolers and cooler bags will provide long-lasting brand awareness. Here are some useful tips to help you get started.

Consider quality and budget

Coolers are branded items that vary widely in quality and a range of prices. You’ll find everything from very affordable insulated lunch bags that are less than $2 a bag to premium coolers made by top brands like YETI® and Pelican. Before you begin your search for custom coolers, be sure you have a set budget in mind to easily narrow down your selection and save valuable time. Brand, size, material and special features all influence the price of coolers and bags.

Special features that are a must

Stop to think about the features you want in an insulated cooler or bag for your next event. There are insulated lunch bags, collapsible coolers, hard- and soft-shell coolers, rolling coolers, coolers with straps, backpack coolers, cooler chairs, and even coolers that come with a portable grill or Bluetooth speaker. Taking time to identify all the features you want in a cooler will allow you to get the absolute perfect cooler or cooler bag for your company’s style, unique demand, and budget.

Choose a style to showcase your brand

Keeping in mind color, design, and special features, try to pick an option that celebrates the spirit and vibe of your brand. If your company is all about sports, go with a style that works well for tailgating or outdoor activities. If your event is going to provide healthy snacks, a promotional lunch bag would be a better selection. Brainstorm with employees to see how you can best appeal to your target audience.

The case for capacity

Besides the design and style of your cooler, you also need to consider size. There are coolers that range in a variety of capacities so make sure you are aware of the different size options when planning for your next event. Naturally, you will want to choose a smaller cooler for personal use and large coolers for events such as tailgating parties, Housing Fairs, or a property event.

Timely ordering

Custom products take a little bit longer for production so be sure that you plan accordingly when you are placing an order for a special event like a festival or trade show. Remember to look at the standard production time at the bottom of every product when considering your in-hands date. There is also 24-Hour Rush Production available for some products but there could be an additional cost involved so always plan ahead to help stay within your budget. It’s more cost-effective to spend that money on your product instead of a rush fee.

Material vs. imprint type

Because coolers and cooler bags can be made of so many different materials, from hard plastic to collapsible canvas, custom coolers can be imprinted in a wide variety of ways. The most common options are screen printing or four-color process, which leave behind a vibrant, quality logo. Other imprint options, depending on the material, are embroidery or engraving.

We are more than excited and ready to be your promo partner so don’t hesitate to contact us for ordering advice and guidance on your next custom cooler order! You can reach me at 512.375.3167 or sarah@promoshak.com.