Promotional products have been used as a cost-effective marketing tactic for many years. From new businesses to big enterprises, these giveaways are a marketers’ favorite. Branded products offer a great advantage to advertisers that cannot be obtained through other media outlets. Sageworld.com has listed some interesting stats about the use of promotional products. Here are some of them:

• In the U.S, 8 out of 10 consumers have one to 10 promotional products
• Six out of 10 such consumers keep promotional products with them for up to two years.
• 85% of people do business with the advertiser after receiving a promotional item.
• 31% of the U.S consumers own a promotional bag.
• 89% of consumers can recall the advertiser even two years after receiving a promotional product.
• 63% of consumers give away their promotional products when not needed.

Here are the top seven reasons why promotional products continue to work:

1. Usefulness The most often used branded products are found in the kitchen, workplace, and bedroom. Providing a useful product the consumer can use on a daily basis, will keep your image fresh in their minds. PPAI reports 91% of custom kitchen items will be reused, giving a lot of repeat exposure for your brand.
2. Attractive Today's hot trends include camouflage, bright colors, and patterns. The promotional industry keeps up with these retail trends and fashions so you can give a hip custom product that people will want to have. This, in turn, will have consumers using them in their everyday activities keeping your brand alive. According to PPAI, 53% of consumers will use a promotional product at least once a week.
3. Informative Through branded products, you can not only tell a consumer who you are but you can show them who you are and what you do through your promotional product selections. This is a great opportunity to keep your brand in the forefront of the consumer’s mind. With today's vast printing capabilities, it takes us far beyond just writing your name on a product.
4. Desirable People love getting freebies! They will keep an item that is useful and trendy such as tech products or apparel for a long time which constantly keeps your brand in front of people. Today's consumer owns at least one cell phone, tablet or computer. Choose one of the latest gadgets or tools, like a mobile charger, to keep today's tech savvy society engaged and connected.
5. Fun Logo on products are an empty canvas for you to expand your creativity. Adding your logo or custom design to a product creates an advertising experience your customer can taste, touch, see, smell, and hear. In other words, your custom imprinted product creates a memorable interaction using all five senses.
6. Instant and Lasting Brand Awareness Brand recognition implies that the consumers can identify your company and its products or services immediately when they spot your  For example, you will immediately recognize Nike products when you see the Nike swoosh. Consumers will wear your trendy t-shirt design or sip from your coffee mug for years. Such freebies are an excellent way for increasing your business exposure on a daily or long-term basis. When distributing your promo items related to your business and industry, you are actually introducing your business to potential consumers. According to Marketingsherpa.com, 71.6% of attendees who received a promotional product remembered the name of the company that gave them the product.
7. Low-Cost Effective Marketing Many small enterprises can only dream of an overwhelming advertising campaign of a large scale, spreading across multi-media platforms. But they can still achieve their marketing goals with low-cost effective promotional products. There are many low cost promotional items for startups that will pack a punch and increase your brand awareness.

Find out the most effective way to use promotional products to drive prospective and current customers and include them in your marketing strategy. They add value to any campaign. Giving out free products that are thoughtful, creative, and useful make people happy and create a memorable experience leaving them with a good impression of the product and your brand. It is also an innovative way to remind your customers about the value you provide and encourage repeat business and referrals.

Thanks for reading!