Effective Tips When Ordering Promotional Products

With over 1,000’s of promotional products in our inventory, narrowing down your selection can be an overwhelming task.  So, we want to ensure the ordering process saves you time and money!  Here are some effective tips to consider during your ordering process.  

Keep It Simple

You want your logo or message to stand out, so don’t clutter the item.  Most items have limited space, so don’t overload it by using unnecessary images or copy that can hurt or camouflage your brand.  Often, a logo and a URL or phone number is all you need.     

Avoid the Rush

Great things take time and so do promotional products!  A lot of decisions go into even a simple product like a pen.  With so many options available, be sure to leave time for those decisions.  Purchasing the best promotional item requires advanced planning, so be sure to plan at least several weeks in advance.  This will also help avoid any rush fees or last-minute surprises!

Know Your Budget

Budget is a critical starting point.  With a budget in mind, you can quickly highlight and rule out which promotional products will work best for your branding needs.  Whether your budget is low or high, promotional products are worth spending the money because of the positive impression they’ll leave behind.               

Have Design Files to Send

Design files are perhaps the most overlooked requirement when it comes to finalizing your order.  Not having files in the correct format can quickly add time and money to your project.  A JPG or PNG with a low resolution will not give you the best print.  Design files should be in a vector format ending in .AI or .EPS.  Files in a vector format will never lose resolution or be pixelated no matter how much you zoom in or how large the print is.

We hope these tips will help you with your branding and marketing events.  Promotional products do not have to be a difficult task, nor do they have to be a bottom-less money pit.  Promoting your brand should be an easy and fun process.  Luckily for you, you have the Shakers to help you up your mojo!!


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