Eye On Apparel: Warm-Weather Styles Are Back, But Better
Apr 7, 2021
Oh, sweetest summer! The return of the warmer months are upon us and the upcoming summer season promises many exciting events and occasions. From the rescheduled Summer Olympics to be held in Tokyo starting July 23, to the 2021 FIFA U-20 World Cup planned to be held in Indonesia in May and June, to the Indianapolis 500, and the U.S. Open Tennis......not to mention all the barbecues, picnics, camping and, hopefully, outdoor concerts and festivals that are in store. And luckily, this summer is anticipated to look far different than last summer.
With the excitement budding around the return of long-awaited events and travel, it’s no wonder the fashion color palette is equally exciting. Pantone Color Institute forecasts 10 bubbly, bold, and brilliant colors—including one of the 2021 Colors of the Year, PANTONE 13-0647 Illuminating—that we can expect to see on the New York runways this spring and summer; (see below). These already electrifying colors can be incorporated into branded apparel and products to add pizzazz to campaigns and draw end users’ attention with shades likely to bring smiles. Bright colors also add benefits to brands. When used in branding, in-your-face colors offer greater readability and recognizability, and the use of vivid gradient colors are seen as trendy, while also conveying an upbeat tone around the brand, according to UX Planet, a digital resource about the user experience. Read on to learn about new styles and colors to consider for your client’s upcoming summer campaigns.
This spring and summer, the Pantone Color Institute predicts these 10 Pantone shades will make a splash in fashion.
And balancing out these louder colors are five core neutrals:
Sunseekers certainly won’t leave behind their Peshtemal Beach Towel when they attend their next outdoor concert or beach trip. Made from 100-percent Turkish cotton, which contains stronger and smoother threads, this towel is super soft and fluffy and becomes more absorbent over time as it’s washed. Best of all, it’s multiuse. In addition to a towel, it can be worn as a skirt or shawl, or used as a lightweight blanket. Measuring 39 inches by 70 inches and available in three colors—red, gray, and coastal blue (shown)—it features a white stripe design with fringe.
Bold and breathable, the Outdoor Cap is a casual sun-shielding solution for users during workouts and while running errands, and when gardening or simply hanging out by the pool. The washed cotton twill front conveys the feel of a worn-in cap, and the mesh back includes a convenient ponytail opening. It also features a structured, six-panel, mid-to low-profile build and a micro hook-and-loop closure. Available in 14 attractive colors, shown mint/tea stain.
These custom-design flip-flops allow recipients to decorate their own sandals. The Color-On Riviera Premium Rubber Soled Flip Flops w/Vinyl Strap is part of FootPrints USA’s COLOR-ON product line and offers the option to select from one of 12 stock designs or submit artwork for a one-color custom design. The flip-flops are individually polybagged and, drawing from the popular ’90s trend of jelly sandals (“Jellies”), brands can choose from one of nine translucent vinyl colors, with the option to print a logo on the straps. Available in youth S-L and adult XS-XL.
Outdoor festivals, restaurants, and other businesses drawing crowds can offer customers the Alternative Keeper Tee as a keepsake of their experience. This vintage spin on a classic tee features a contrasting color ring at the collar and arm openings. And most satisfying of all, this 4.9-ounce vintage jersey fabric, made from a blend of 50-percent cotton and 50-percent polyester, only continues to soften over time for ultimate comfort. Available in X-2XL in five colors, shown in white/maize.
The Next Level Ideal Color Block Racerback Tank is a cool way to make brands stand out with a contrasting color scheme. Made from a blend of 60-percent combed ring-spun cotton and 40-percent polyester, the lightweight tank features a soft hand in a racerback style. The tank’s self-fabric binding matches the color of the back panel and features a side seam, curved hem, and tearaway label. Available in women’s XS-2XL in nine colors, shown in lilac/heather gray.
For clients seeking a little more protection this summer, the fully customizable Bammie offers space for allover printing and can’t-miss promotions. The 9.5 in x 14 in gaiter is offered in a white base, with the option to addon a filter pocket with or without a filter, and offers a cooling component for the wearer; it also comes individually wrapped.
Cheerful colors don’t have to be reserved for the after-work environment. The Men’s L/S Untucked Fit Crossweave is a business casual, no-stress option that recipients can wear to the office or when attending casual business events, both via Zoom and in person. This 55 % cotton/45% polyester shirt features a spread collar, adjustable cuffs, matching pearlized buttons, a center-pleated back, and a patch pocket. It’s lightweight at just three ounces, wrinkle-resistant, and is designed to be worn tucked in or out, offering a flattering option to complement any body shape. Available in Men’s S-4XL in Aqua Blue, Plum Purple, French Blue (shown), Light Blue, Charcoal Gray, Black, and White.
Danielle Renda is associate editor of PPB.