In today’s high-tech society, we frequently find ourselves seeking the latest trends. Whether it’s technology, fashion or the latest celebrity endorsement, trends are a statement of the consumers collective interests.
When selecting the appropriate promotional product for your company, trends can make or break your business. No one wants to order a giveaway item only to find out what they have selected is no longer in style.
The goal as a company is to make an impression, but making the wrong impression isn’t going to do you any favors. With that in mind, we’ve composed a list of trending promotional products to ensure your brand stands out.
Technology is one of the top product categories, followed by Bags, Drinkware, Apparel, and Writing Instruments. Although you wouldn’t think apparel is trendy, this promotional item stands the test of time. As imprint technology and design continues to evolve, branded apparel continues to be a trend.
APPAREL
Comfort comes first when it comes to apparel but with today’s society, promotional product recipients like brand specific fitted items and athleisure products. Health and fitness apparel products have never been more in style. Items such as fitted tees, tanks and name-brand athleisure apparel like Nike and Under Armour are all trending products that will not only make the consumer look and feel good but show off your brand at the same time!
BAGS
Whether it’s a tote bag, drawstring bag, backpack or lunch bag, these items are great gifts that are sure to be used by your customers. By putting your logo and company name on the bags, you can boost brand awareness and create a product that people will carry with them everywhere they go!
DRINKWARE
Over the past years, drinkware continues to be one of the most popular trends. Every year, new color and imprint options, sizes, and styles have evolved. Some of the most eye-catching drinkware are aluminum, stainless-steel, and acrylic bottles and tumblers. Some key features to pay attention to when selecting these items are BPA-free and vacuum insulated products. Consumers demand a bit more from their drinkware. Who wants a travel mug that will only keep your drink hot for an hour when you can use other mugs that will keep it hot all day!
TECHNOLOGY
Everything is going wireless in the ever-evolving world of technology and it’s no different in the promotional product industry. USB flash drives, phone wallets, iPads and cell phone holders are highly in demand items that will be used daily, and one of the most effective ways to get your brand noticed. Although some tech products can be a bit more expensive, never fear, there are branded tech products that are both affordable and trendy. No matter the cost, branded tech products are worth the investment!
PENS
As simple as it sounds, pens are one of the top giveaways that will never go away. Even in today’s tech-minded society, promotional pens are one of the simplest, yet most cost-effective ways to add instant brand recognition to any occasion. Whether the pens are placed at the front desk, trade show booths, stores or used by employees in the workplace, they travel with the consumer everywhere they go!
Promotional products are the most powerful advertising medium because they both promote your business or event and they are tangible, usable items that will continue to be used by the recipients. Whether it’s for an event or a conference giveaway, these trendy swag products are definitely a great investment!