One of the things I love about a new year is getting the opportunity to start off fresh with new goals and a certain level of excitement for what's to come.

Whether it's in my personal life or professional, I always look forward to resetting the clock and working towards goals.

In the promotional products and marketing industry, things are no different. In fact, the biggest event of the year happens in January, giving all of us in the industry an opportunity to see what's new and what's coming. The annual PPAI Expo highlights hundreds of thousands of products, new suppliers, and innovative ideas. Coming off the tails of the annual CES Expo in Las Vegas, the PPAI Expo brings together distributors and suppliers from across the globe every January.

PromoShak, an Austin, TX-based promotional marketing and products company, attends the Expo so that we can share new product ideas with our clients - ensuring that they stay ahead of the pack when it comes to marketing their brand. As we visit the booths and talk to new suppliers, we take notes and build relationships that ensure our clients get the best pricing from the most trusted suppliers in the industry.

There has been much talk about the tariffs the administration has placed on China. Our relationships with suppliers enables us to negotiate pricing that helps minimize increases to our clients. The Expo is truly a great way for us to reset the clock and look to the exciting things coming in the new year.

Want to see what's coming in 2019? Stay tuned to our blog as we will be highlighting our favorite new products here in the next few weeks.