What Makes Gen Z Tick?
Nov 20, 2020
So, Who Are They?
Generation Z was born between 1995 and 2010. That would make them anywhere from 10 to 25 or so, which means the bulk of this generation was born into the post-9/11, internet-ruled world we all know today. Social media and constant access to the internet has been a part of their lives from a very young age, and this directly influences how they spend their money and what they spend it on.
Gen Zers don’t appreciate being conflated with Millennials, and it’s important to note the major differences from a marketing standpoint. While Millennials respond to influencer marketing and the direct-to-consumer model popularized by companies like Warby Parker and Dollar Shave Club, Generation Z likes to think of itself as altruistic and informed consumers and so responds to green messaging and value-driven campaigns. They prefer to patronize brands that reflect their own personal values and the values that they want to be seen as having, and with a large portion of the generation being below voting age, they like to vote with their wallets.
However, Generation Z is not immune to the draw of promotional products. Just like the rest of us, they love receiving freebies. Here are the types of products that are sure to catch Gen Z’s attention:
Generation Z is very much driven by their core values and they tend to prefer products and companies that have a commitment to being environmentally friendly. By choosing products that are eco-friendly, you can not only catch this generation’s attention with cool freebies, but let your young prospects know that you share similar values, endearing Gen Z towards your brand.
Smart Tech Products
It’s not a secret that Gen Z is the most connected generation yet, so using hot technology products is a great way to get them to notice your brand. For this generation, having the latest tech is a status symbol. However, you can’t just pick any tech product. Make sure to choose something hot, new, and unique. Products like wireless Bluetooth headphones, wireless chargers, portable speakers, or tech items with funky and uncommon features are sure to catch their eye.
Patches and Pins
Scroll on TikTok for a few minutes and you’ll see: Generation Z loves to express themselves. Less label-focused than other generations, they prefer to wear items that show off their individuality and identity, and then share those outfits and items on social media. Promotional pins and patches emblazoned with unique or eye-catching designs, especially if they feature some kind of social or political message, are sure to be a hit among Gen Z.
Unisex and Inclusive Clothing
The biggest thing to keep in mind when it comes to marketing to Generation Z is that they want to be true to themselves. For a quote, please don't hesitate to reach out to firstname.lastname@example.org!