During the latest promotional product industry trade show, I found myself thinking, "man, there sure are a bunch of Koozies (or can coolies) to choose from!" In fact, there are a lot of pens, apparel, pill boxes, sunglasses - you get the picture. Factories in the United States and around the world create some really amazing marketing products that companies use to expand their brand. Which got me to thinking more about the products and what they mean for a brand.
Today's buyer wants to know so much about their products: where was it made, do they have fair labor practices, is it made from a reputable company and do they give back to the community in some way. Promotional marketing items come from a variety of sources, but those questions ring true to many companies who want to put their best foot forward and ensure their brand is represented well. Corporate Social Responsibility (CSR) is the term associated with holding companies to both the bottom line and their impact on the world around them.
At PromoShak, we take CSR as a core value of who we are. When we launched, we decided that it was important to give back to the community in different ways. Whether it is through the support Dress For Success, an organization giving a helping hand to women entering the workforce for the first time or through contributions to Big Brothers Big Sisters as we did this year, our "give back" makes our jobs not only feel better but also allows us to know we are doing more for the world around. us.
We know that when you are deciding where to spend your marketing dollars - whether on can coolies for an upcoming employee summer picnic or sunglasses to help promote a new product launch - choosing a promotional products company that gives back may make a difference. Regardless of industry or size of order, we all share the planet. I also believe that we want to make our world better for future generations. PromoShak's give back is just a small piece of that desire but it's something we take great pride in and hope, as our customer, you do too.
After all, having a purpose for your purchase is something we can all embrace.
John Wilkinson